Malana is an International Market Research and Intelligence firm. We help companies find the market data and industry analysis they need to make informed decisions. Our research scope and methodologies provides information on products, trends, regions, demographics, industries and companies.
We are the leading market research service provider for international market. Our project managers, consultants, analysts and researchers work 24×6 to address your market research requirements. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
We are a “one-stop-shop” for market research studies across the globe.
With market research you can get some kind of confirmation that there is a market for your idea, and that a successful launch and growth are possible.
Market Research for Business Planning
Malana discovers what people want, need, or believe and it involves discovering how they act. Once our research is complete, it can be used to determine how to market your specific product. Whenever possible, we advise our clients to try to reduce risks at the earliest possible stage. For an instance, you could carry out market research early on and not wait until you are almost ready to enter the market. If early market research reveals that your business idea has real potential, you can use this information in planning the build-up of your business.
Malana market information is all about making known the prices of the different commodities in the market, the supply and the demand. Information about the markets can be obtained in several different varieties and formats. The most basic form of market information is the best quotation and last sale data, including the number of shares, with respect to a particular security at a given time.
Examples of Market Information Questions:
- Who are the customers?
- Where are they located and how can they be contacted?
- What quantity and quality do they want?
- What is the best time to sell?
- What is the long-term or historical price data over a number of years?
- What is the expected production in the country?
- Is there more demand for one product or another?
Malana market segmentation methodology is the division of the market and/or population into subgroups with similar motivations. Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences, and psychographic differences.
Malana believes that market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to derive the figures from the number of potential customers or customer segments.
Besides target market information, Malana also provides information about your competitor, your customers, products etc. A few techniques we use are:
- Customer analysis
- Competitor analysis
- Risk analysis
- Product research
- Advertising research
- E-mail survey and many more…
Market Research Methodology
We define the research problem: The step defining the research problem exists of two main steps:
- Formulating the problem
- Establishing research objectives
Selecting and Establishing Research Design
The step selecting and establishing research design consists of three main steps:
- Select the research design
- Identify information types and sources
- Determine and design research instrument
Malana offers four types of research design:
- Exploratory research design
- Descriptive research
- Quantitative research
- Causal research
A list of questions that Malana answer through market research:
- What is happening in the market?
- What are the trends?
- Who are the competitors?
- How do consumers talk about the products in the market?
- Which needs are important?
- Are the needs being met by current products?
Market Research Methods:
- Qualitative research
- Quantitative research
Market Research Types:
- Advertising Research
- Brand Research
- B2b Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Research
- Entertainment Research
- Ethnographic Research
- Eye Tracking and Facial Coding
- Focus Groups
- Sensory Research
- Healthcare Research
- Industrial Research
- Lifestyle Research
- Media Communication Research
- Mystery Shopping
- One-on-One Research
- Package Research
- Secondary Research
- Sensory Research
- Usability Testing