Potential Bright Spots in the Market during the COVID-19 Pandemic

By Malana Research Consult on April 16, 2020

There’s no question the economic fallout from COVID-19 has been severe, and the impact continues to mount across the Global.  News headlines are full of tragic stories and dire predictions, but are there any relative bright spots in the market during this gloomy period?

Drawing on the latest data from leading market research firms, this section of work shines a spotlight on markets that are experiencing surging demand during this uniquely challenging time.

Grocery Stores and Other Essential Retailers

Shoppers are continuing to make bulk purchases and empty shelves in supermarkets, driving up sales. “Grocers have responded admirably, acting quickly to introduce new measures when their products are in high demand.

While retailers that offer more discretionary products will be pummeled with losses, companies that focus on staples like Walmart are strongly positioned.

Online Shopping

Stay at home orders due to the COVID-19 pandemic have also led to a rise in online shopping, particularly for “health products like masks disinfectants, food, and some educational and home office items..

Consumer Health Products

Another winner is companies that manufacture, market, or sell consumer health products such as over-the-counter cough,  washing sanitizers,  cold and flu products, and immunity supplements. These products are likely to experience increasing demand.

Personal Protective Equipment

Personal protective equipment such as medical gloves are in high demand, and many healthcare workers face limited supplies for some of these critical items.

“Demand for disposable gloves and Masks  has significantly increased


Companies around the world are rushing to develop an effective vaccine for COVID-19.

“The vaccine market is poised for a rather substantial increase in the next five years due to the number of vaccines in development and the push for a COVID-19 vaccine.


More and more individuals are turning to videoconferencing in order to socialize and participate in everyday activities that must now take place at home, such as remote work, educational classes, book groups, happy hours, or religious services.

As a result, Zoom Video Communications has now become a household name. “With easy to use, intuitive feature functionality, no-cost personal use and cost-effective fully featured business use options, Zoom has arisen as a force of reckoning in the cloud conferencing and communication space.



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