Automotive & Transportation

VME provides extensive services for the Automotive and Transportation Industry including:

  • Customer satisfaction surveys
  • Market entry studies
  • Competitive benchmark analysis
  • Technology transfer analysis
  • and more


Projects Executed:

  • Customer Satisfaction survey in Kenya for Nissan and Toyota amongst 850 consumers to assess perceptions / preferences towards the Agents customer service centers
  • Customised Market Research Analysis covering Competitive Benchmark Analysis, Car Registration Data, Road Network and Travel Time Matrix to Competitive Dealers, Qualitative Competitor Dealer Showrooms Information and Major Urban Developments in Ghana, Uganda , Angola and Rwanda  for a major international luxury car manufacturer.
  • Heavy Duty Rubber Truck Tyres market study in the East Africa Market  for a Finish based truck tyres manufacturing facility.