Case study: Water Filters Market – Market & Customer Insight Study for Water Filters in Uganda

June 27,2019


The challenge

A global home products corporation sought to venture into the counter top water filters market in Uganda .

The objectives of the study were to:

Obtain a clear understanding on the market potential of the counter top water filters market

Evaluate pricing structure, promotional strategies to market and operational factor considerations

The process


Malana Research  conducted in-depth interviews with competitors in the counter top water filter industry in Uganda  and held focus group discussions with users and non-Users of water filters

The results

The client launched the product in using Malana Research’s suggested price range and had received good response.

Project deliverables included a report that addressed:

Market Potential

Definition (product types and brands Available)

Competitive landscape

Market sizing by volume and value

Typical volumes by product types, price bandwidth and brands

Pricing Structure

Pricing database

Pricing bandwidth

Pricing mapping and analysis

Pricing recommendations

Promotional strategies, techniques and recommendations

Customer insight study

Purchase drivers

Purchase process

Product preference

Customer feedback and willingness to pay

Project Information