A global home products corporation sought to venture into the counter top water filters market in Uganda .
The objectives of the study were to:
Obtain a clear understanding on the market potential of the counter top water filters market
Evaluate pricing structure, promotional strategies to market and operational factor considerations
Malana Research conducted in-depth interviews with competitors in the counter top water filter industry in Uganda and held focus group discussions with users and non-Users of water filters
The client launched the product in using Malana Research’s suggested price range and had received good response.
Project deliverables included a report that addressed:
Definition (product types and brands Available)
Market sizing by volume and value
Typical volumes by product types, price bandwidth and brands
Pricing mapping and analysis
Promotional strategies, techniques and recommendations
Customer insight study
Customer feedback and willingness to pay