Concept & Product testing

To ensure a successful test we have a dedicated team of professionals who specialize in product and concept testing for our clients. We adopt a flexible qualitative and quantitative approach to integrate neuroscience and sensory profiling to help our clients make the best decisions.

At Malana  Research we generate the insight crucial for the decision-making process at each stage of a product’s lifecycle necessary to meet constantly evolving customer expectations and thus we help our client to get the most complete and actionable understanding of the product’s strengths and weaknesses.

Our product testing and development research services include:

  • Central Location Tests (CLT)
  • Multi-country product testing
  • Preference mapping and drivers of liking
  • In-home placement (Home Use Tests)
  • Focus group Interviews (FGI), In-depth interviews and ethnographic studies
  • Pack and concept testing and optimization
  • Market segmentation and modeling
  • Repositioning strategies