Market Research

Types of Market Research

customer-behavior

Customer Expectation Survey

telegram

New Logo Testing Survey

logo-design

New Brand Name Testing Survey

briefing

Concept Testing Survey

ads

Advertising Testing Survey

brand_acceptance

Brand Acceptance Survey

attribution

Brand Attribute Survey

brand_identity

Brand Identity Survey

competitor

Competitor Perception Survey

consumer

Customer Attitude Survey

evaluation

Feature Evaluation Survey

feedback

Website Feedback Survey and Others.

Marketing surveys are conducted to evaluate the performance of advertisement campaign in order to boost customer engagement and brand loyalty.

It is important to perform both pre-campaign assessment and post-campaign assessment while conducting a marketing survey. 3 major types of measures are adopted to evaluate a marketing strategy:

process_measure

Process Measure: It measures the progress in marketing campaign implementation. It does not reflect on the results of the campaign.

outcome_measure

Outcome Measures: Reflects changes resulted because of implementation of a campaign.

impact_measure

Impact Measures: It measures the long term progress achieved from a campaign. It is most important measure as it is a part of post-campaign assessment.