Types of Market Research
Customer Expectation Survey
New Logo Testing Survey
New Brand Name Testing Survey
Concept Testing Survey
Advertising Testing Survey
Brand Acceptance Survey
Brand Attribute Survey
Brand Identity Survey
Competitor Perception Survey
Customer Attitude Survey
Feature Evaluation Survey
Website Feedback Survey and Others.
Marketing surveys are conducted to evaluate the performance of advertisement campaign in order to boost customer engagement and brand loyalty.
It is important to perform both pre-campaign assessment and post-campaign assessment while conducting a marketing survey. 3 major types of measures are adopted to evaluate a marketing strategy:
Process Measure: It measures the progress in marketing campaign implementation. It does not reflect on the results of the campaign.
Outcome Measures: Reflects changes resulted because of implementation of a campaign.
Impact Measures: It measures the long term progress achieved from a campaign. It is most important measure as it is a part of post-campaign assessment.