Retail audits are inspection surveys that are key to how a brand is perceived by consumers in-store. These surveys incorporate right set of questions in order to gauge informationon various aspects including:
Stock availability at retail stores and distributor outlets.
Products Up To Date To check if the products available at store are up to date.
Product Display To evaluate the display of your products in retail stores and to check if it follows safety protocols.
Complementary Products To ensure that complementary products are displayed along with the main products..
Sales Volume To track sales volume and sales trends.
Brands Policies Check compliance of brands policies.
Promotion Effort Test effectiveness of in-store display and promotion effort.
Track Pricing Track pricing.
Products Placement Track in-store position of the company’s and competitor’s products.
Product Damages To inspect product handling and product damages
Retail audits are conducted either by visiting the store or by making anenquiry over a call. Regular retail audits can enable companies to stay ahead of the competition and ensure maximum ROI.
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