Malana Research Retail Tracking Services measures the retail environment data and trends over time to provide both strategic insights and tactical actions into African markets. This allows clients to track their performance in the markets versus their competitors, measure brand and product successes and identify threats, thus enabling them to strengthen their market position.
Our Retail Tracking Services offering includes; Full Retail Audits, Bi-monthly Retail Audit, On-premise Observation of Sales, Execution Audits and Satisfaction Surveys.
Trade Research and Retail Measurement Studies
A Retail Audit is a monthly audit of an agreed panel of outlets providing information on a brand’s sales share, volume, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.
An audit of an agreed panel of outlets on a flexible reporting cycle providing information on a brand’s sales share, sales trends, stock levels, presence, effectiveness of in-store display promotion efforts and other associated aspects.
An Execution Audit is an ongoing audit of a panel of retail outlets. This offers a wide array of Execution Measurements and Customer Satisfaction ratings. Measures include availability, pricing, asset evaluation and ratings of supplier KPI’s in outlet.
Satisfaction Surveys are an assessment of Customer / Trader Satisfaction with supplier driven execution services e.g. delivery, order generation and asset maintenance etc.